Coinshift Rebrands with a Bold Vision & Introduces ‘OnChain Value Movement’ (Personal + Business)

Coinshift has unveiled a bold rebrand, alongside the launch of two flagship products: Coinshift Personal and Coinshift Business. Moving away from the fluorescent and playful branding typical in Web3, Coinshift’s new identity evokes safety and adventure, redefining its commitment to both UX and security. Since 2021, Coinshift has facilitated over $1 billion in payments for prominent web3 entities like Aave, Gitcoin, Starknet, and more than 300 others. Now, with a fresh vision, Coinshift is answering market demands for a seamless user experience without compromising security.

The rebrand extends beyond a new logo, visuals and a revamped website. Rather Coinshift’s vision for 'on-chain value movement’ promises “the instant, ultra-secure movement of any form of asset between two points, using blockchain technology”, built upon four key pillars; 

1. Self-custodial: Users maintain absolute control over their assets.
2. Open source: Infrastructure as a public good, accessible and thoughtfully designed.
3. Secure: Built on Safe, with multi-layered consumer protection.
4. Hyperconnected: One account unifies all features and functionalities. Social, interoperable, and a bridge between all the best qualities of TradFi, web2, and web3.

Introducing the 2 flagship products:

1. Coinshift Personal - Access DeFi & RWAs while earning rewards (combining the user-friendliness of neobanks with blockchain freedom)
2. Coinshift Business - A single App for Accounting, Payments & Treasury Management (think as a sub-ledger on steroids)

Coinshift Business: The All-in-One Solution for On-Chain Payments and Accounting

Since its launch in 2021, Coinshift has earned a strong reputation for its payment and treasury management solutions. With the introduction of Coinshift Business, the platform adds a crucial missing piece - Accounting, or what’s commonly known as a Sub-Ledger.

The key differentiator? Coinshift Business offers startups unlimited invoicing, payments, and mass payouts for free, provided they manage their treasury on-chain. For users requiring more, the premium version adds accounting and reporting tools, ensuring compliance with IFRS and GAAP standards.

Users can expect all standard features for cost basis tracking and calculation of realized gains/losses, labeling of contacts and counterparties, automation through Coinshift’s rule engine and ERP integration with Quickbooks and Xero.

Unlike other solutions, Coinshift is exclusively focused on Ethereum and EVM-compatible chains like Arbitrum, Base, Celo, Optimism, Polygon and others.

Another standout feature is Coinshift Apps -  a suite of tools and dApps integrated into the Coinshift interface like Aave, LiFi, Paraswap, CowSwap, Request Finance, 1inch.  This integration simplifies multi-signature DeFi interactions, allowing users to seamlessly swap, bridge, lend, and borrow assets without leaving the platform. For example, using LiFi users can swap & bridge tokens and using Aave, users can lend and borrow assets, all within the Coinshift unified interface.

Coinshift Personal: The Smart Wallet for Everyone

Coinshift believes in empowering users with full sovereignty over their assets. However, for mass crypto adoption, wallets must evolve from traditional EOAs (Externally Owned Accounts) to smart accounts, a shift driven by ‘ERC-4337: Account Abstraction.’ Coinshift Personal embraces this vision, built on Safe’s smart contract wallet, offering individuals seamless access to DeFi and Real-World Assets (RWA) through a user-friendly interface.

With Coinshift Personal, users benefit from the advantages of Account Abstraction, including gas and chain abstraction, frictionless gasless onboarding via email (such as Gmail), and passkey signing. This enhanced experience lowers the entry barriers, enabling more users to tap into the power of decentralized finance.

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Coinshift Personal opens the door to DeFi and RWAs, allowing users to easily onramp, swap, bridge, and explore innovative asset strategies - all while earning rewards. The platform is designed to democratize access to tokenized RWAs, making fractional ownership of assets more accessible to a broader range of investors.

Importantly, Coinshift never takes custody of user assets, ensuring total control remains with the individual - Coinshift is not a bank.

Ready to start earning rewards? Visit https://coinshift.global/login and onboard within minutes.