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The Role of a Fractional Web3 CFO: What You Should Know

How does the role of an accountant and fractional CFO differ and when should startups hire experienced web3 fractional CFOs at a fraction of the cost

Mo Yang
Mo Yang
Nov 15, 2024
The Role of a Fractional Web3 CFO: What You Should Know

For web3 startups, reaching your first round of venture capital funding marks a significant turning point. This funding stage often means you’re moving beyond product development and stepping into launch, growth, and structured expansion. When financial strategy, operational discipline, and regulatory compliance become key drivers, it may be time to bring in a fractional CFO. This finance leader goes beyond the scope of traditional accounting, helping align your strategic goals with financial practices and regulatory readiness.

Differences between an Accountant and a Fractional CFO 

Here are the key indicators that suggest it might be time for a fractional CFO:

  • First Round of Venture Capital Funding: After securing initial capital, your focus often shifts to structuring the company for sustainable growth, preparing for product launch, and managing cash flow effectively. A fractional CFO can guide your financial decisions to ensure they align with both investor expectations and growth objectives.

  • Multi-Jurisdictional Expansion: Scaling across different regions introduces regulatory complexities, especially in the web3 space. A fractional CFO with expertise in compliance and structuring across jurisdictions helps you navigate these requirements seamlessly, keeping your startup audit-ready and compliant.

To clarify the differences between an accountant and a fractional CFO at this stage, here’s a comparison:

Function Accountant Fractional CFO
Daily Operations Handles bookkeeping, payroll, accounts receivable/payable Manages cash flow, oversees finance operations, and optimizes spending.
Financial Strategy Limited to historical reporting Crafts growth-oriented financial models and strategic plans.
Compliance and Auditing Prepares basic tax filings Ensures multi-jurisdictional compliance, and oversees audit readiness.
Compliance and Auditing Prepares basic tax filings Ensures multi-jurisdictional compliance, and oversees audit readiness.
Investor Relations Rarely involved Maintains investor relations, prepares financial updates, and aligns communications with stakeholders.
Budgeting and Forecasting Produces reports based on historical data Develops forward-looking financial forecasts aligned with company's growth strategy.
M&A and Fundraising Guidance Not involved Evaluates, negotiates, and supports M&A and fundraising efforts.
Treasury & Token Management Rarely involved Manages digital assets, treasury strategy, and tokenomics specific to web3 needs.

Key Responsibilities of a Web3 Fractional CFO

A fractional CFO focuses on more than just finance; they’re a strategic partner who brings insights across three core areas:

  1. Strategic Planning and Financial Forecasting
    Strategic planning is essential for aligning financial practices with your company’s growth objectives. A fractional CFO will go beyond traditional budgeting by crafting financial forecasts that integrate unit economics, revenue models, and growth projections. For Web3 companies, this often includes treasury management, tokenomics, and liquidity planning. In addition, they provide essential guidance for fundraising and investor relations, helping you set realistic financial goals and articulate them effectively to stakeholders.

  2. Daily Financial Operations
    Smooth financial operations are the backbone of any scaling startup. A fractional CFO oversees daily finance functions like payroll, accounts payable and receivable, and expense management. They can help streamline bookkeeping processes, ensuring accuracy and transparency, while also establishing workflows that keep pace with your growth. For Web3 businesses, daily operations often include managing digital assets and token transactions, which require specific handling to ensure security and compliance.

  3. Compliance and Risk Management
    As your startup expands, regulatory complexities increase, especially if you’re operating across multiple jurisdictions or in the digital asset space. A fractional CFO handles the intricate compliance requirements that come with scaling a web3 company, from tax filings to multi-jurisdictional regulations. They establish internal controls and governance processes that reduce risk and keep your company audit-ready, which is crucial for building trust with investors and partners alike.

By focusing on strategic planning, daily finance operations, and compliance, a fractional CFO offers more than just financial support—they provide a stable foundation that allows your startup to scale with confidence.

How to Select a Web3 Fractional CFO

Choosing the right fractional CFO can be the difference between growth and stagnation. The ideal candidate for a web3 startup goes beyond traditional finance skills, bringing experience in the unique challenges and opportunities of blockchain and digital assets. Here’s how to evaluate candidates to ensure they’re the right fit:

  • Look Beyond Qualifications
    A fractional CFO for a web3 startup needs more than conventional finance experience. While a solid finance background is essential, look for someone with a track record in strategic finance—someone who can integrate financial insights into broader company goals, spot growth opportunities, and align financial strategies with the Web3 landscape. An ideal candidate will have experience with tokenomics, liquidity planning, and digital asset management, skills that set them apart as a strategic partner for your growth.

  • Consider Strategic Alignment
    The right fractional CFO isn’t just an accountant; they’re a partner who aligns with your company’s vision and goals. Look for someone who’s curious about your company’s ambitions, asks thoughtful questions, and understands the nuances of web3. They should be able to translate complex financial data into accessible insights that guide executive decision-making. Additionally, experience with investor relations, board communication, and managing both traditional and tokenized assets will make them a valuable asset in communicating your company’s financial story.

  • Evaluate Individual vs. Team Approach
    Some fractional CFOs operate as part of a plug-and-play finance team, often offering comprehensive finance solutions that include accounting, bookkeeping, and tax services led by a CFO. These CFO-led teams bring cohesive, ready-to-go support that can seamlessly integrate with your startup’s operations. On the other hand, an individual fractional CFO may provide a more hands-on, customized approach, though you’ll likely need to hire additional finance specialists (e.g., for payroll, tax, or bookkeeping) to cover all bases. Consider which model best aligns with your company’s needs, budget, and growth stage to find the optimal solution.

  • Web3 Rails Expertise
    Given the unique financial structures within web3, it’s essential to select a CFO with experience in the “web3 rails.” This means expertise in areas like digital wallets, token economics, decentralized finance (DeFi), and compliance with blockchain regulations. Look for candidates who have helped scale other web3 companies and who understand the challenges of managing digital assets, navigating regulatory uncertainties, and integrating token management into financial forecasting. A fractional CFO who’s familiar with these elements can provide insights that are crucial to growth and can identify potential risks before they impact your operations.

Conclusion

Selecting a fractional CFO with a blend of strategic foresight, operational expertise, and experience in web3 finance can set your startup on a path to sustainable growth. This decision is about more than finding a finance expert; it’s about choosing a strategic partner who can help you scale confidently while ensuring financial clarity, regulatory compliance, and alignment with your long-term vision.

As your web3 startup grows, a fractional CFO can help you navigate financial complexities, allowing you to focus on building your product and driving value. The right fractional CFO is more than just a financial advisor - they’re invested in your success. With careful selection, you’ll bring on a partner who can establish a foundation for financial clarity, strategic growth, and long-term success.

Mo Yang
Mo Yang
Founder & Managing Partner

Mo Yang is the Founder and Partner at Convoy Finance, offering financial operations, accounting, and fractional CFO services tailored to fast-growing startups, with a specialization in the Web3 space.